Managing Customer Engagement and Loyalty through Artificial Intelligence/Machine learning

The pandemic has pushed many industries to adapt “digital-first” model for their traditionally non-digital processes. As the companies fight fir consumer’s attention on digital channels, customer engagement and experience has become a key imperative in the success of marketing strategy for most companies. Data, analytics, and AI/ML techniques are thus becoming key drivers in customizing customer experience across channels, content, and behavioural preferences.

Considering the important of the Subject, ASSOCHAM National Council on Branding & Marketing is organising a webinar on “Managing Customer Engagement and Loyalty through Artificial Intelligence/ Machine learning (AI/ ML)” on 26^th October 2021 at 3:00pm. The webinar will highlight the role of AI/ML in improvement of customer experience and customer engagement.

Topics to be covered:

• Role of having unified of data at Customer Level
• Use of AI/ML to microsegment and pick right audience for campaign
• Use of predictive analytics to hyper-personalize customer journey to drive engagement
• Measurement if omnichannel value impact and responsiveness through ML attribution models to optimize spends

Speaker Profile:

Ms. Surbhi Garg, Business Engagement Lead – Consumer and Commercial Analytics, Dr. Reddy’s Laboratories Ltd.

She is associated with Dr Reddy`s as an Analytics and Data Science leader. Here, she is responsible for envisaging innovative use cases and implementing strategic solutions that utilize advanced analytics, ML, and technologies to solve real-world business problems in commercial analytics space to drive incremental revenue and value for branded markets like Russia, South Africa, Brazil, China etc.

Being AI/ML partitioner, she has gained almost 14 years of experience including 8 years with Mu Sigma in the US in strategic business research and planning, commercial marketing and sales analytics, and decision sciences.