Knowledge Session on Digital Marketing Part 2: Effective Usage of Digital Media

As we are aware that a clarion call for Atmanirbhar Bharat has been given by Hon'ble Prime Minister. This has envisaged as a great opportunity to strengthen Brand India which is endowed with unmatched talent that is able to outperform competition given a level playing field.

Time is opportune for all the organizations to light on focused promotion strategies like 'Make in India' and thus benefit Indian economy and mark their presence globally. However, current statistics shows that only 2% of the total employees in India have completed skills development training.

Emphasizing on the importance of skill development, Prime Minister Narendra Modi also opined that skilling, re-skilling and up-skilling of people needs to be expedited as there is going to be a huge demand for this due to fast-changing technology. Skill development of the new generation is a national need and is the foundation of Atmanirbhar Bharat.

Preparing for a job in the marketing world tomorrow will be vastly different than it is today. While the basics of marketing may be the same, the digital marketing skills and tools need to be analysed, created, and implemented in marketing campaigns continue to evolve at breakneck speed.

74% of marketing executives recognize that marketing organizations face a critical talent shortage due to a lack of digital skills. In other words, there's a huge gap in what they need to know and what they actually know. This represents a huge opportunity. Mastering the skills now will prepare you for that future.

After the successful completion of the Part 1, ASSOCHAM is organizing the Capacity Building series "Knowledge Session on Digital Marketing Part 2: Effective Usage of Digital Media on Friday, September 24, 2021, 11 AM onwards.

The objective of the session is to be a source of motivation and inspiration for the students and youth to enhance their skills and driving them to become more self-reliant (Atmanirbhar).

An e-certificate will be provided to all the attendees after completion of the event.