Journey of A brand

Ever wondered what goes behind the making of a great brand? How are some of the most iconic brands born? What led to the making of the most memorable ads?

Branding is often considered an art with exceptional creative minds delivering outstanding campaigns. But is there also a science to the process? What are the strategic steps that precede the making of a great brand and a great campaign?

To unravel some of these questions, ASSOCHAM National Council on Branding & Marketing is organizing a webinar on \"Journey of a Brand\" on 16th September 2021 at 12 noon.

Topics To be Covered-

1. Branding Process

2. Brand Key

3. Case Study of a Successful Textile brand

Speaker Profile

Shruti Agrawal, Head of Marketing & Ecommerce for Domestic Textiles Business, Aditya Birla Group

Shruti Agrawal, AVP, Aditya Birla Group is a passionate marketer and has worked across sales, strategy, marketing functions over the last 11 years. A graduate from LSR Delhi and IIM Kolkata