ASSOCHAM Webinar on Marketing in B2B Business _20 August 2021

The challenging times are posing a quintessential question to businesses - What should be and could bethe role of Marketing in revival of business growth? A question that must be answered emphatically in therealm of B2B marketing too. The thinking should cover not just fuelling short-term sales linked growth butalso long-term brand building and achieving a balance.

In view of the above, ASSOCHAM National Council on Branding and Marketing is organizing a webinaron “Marketing in B2B Business” on 20th August 2021 at 3:00pm - 4:00pm. The webinar would coverexperience-based insights and approaches to building reputation, building lasting customer relationshipsand growing revenues through Business2Human marketing in a B2B world.

TOPICS TO BE COVERED

• Marketing as a growth driver• Building B2B brand• Marketing as owners of CX• Customer Relationships

• Marketing as a growth driver• Building B2B brand• Marketing as owners of CX• Customer Relationships

• Marketing as a growth driver• Building B2B brand• Marketing as owners of CX• Customer Relationships

• Marketing as a growth driver• Building B2B brand• Marketing as owners of CX• Customer Relationships

SPEAKER PROFILE:

Shri GovindaRaj Avasarala, Head Enterprise Marketing, Vodafone Idea Ltd.

GovindaRaj is an inspiring business leader with proven expertise in strategic delivery, brand building,B2B Marketing, Digital and Product Management. Currently, he heads Marketing for Vi Business,enterprise unit of Vodafone Idea Limited. As a member of core team, he recently spearheaded thelaunch of Vi, a unified brand of Vodafone and Idea. Beyond brand building, strategic marketing andDigital Marketing are core to his portfolio–C level engagement, Advisory boards, Account BasedMarketing (ABM), content marketing and social marketing. He is most passionate about designing andchampioning customer centric marketing programs with sharp focus on revenues and lastingrelationships.

Govind has over 19 years of experience having worked with startups, consulting firm and global ICTcompanies such as Siemens, Deloitte, Microland and IMImobile. In his stint with Vodafone India, hebuilt significant expertise in managing product P&L and building high performance teams. Govind hasled large scale Digital transformation programs and has been an integral part of integration programbetween Vodafone and Idea.