<p>The pandemic has pushed many industries to adapt &ldquo;digital-first&rdquo; model for their traditionally non-digital processes. As the companies fight fir consumer&rsquo;s attention on digital channels, customer engagement and experience has become a key imperative in the success of marketing strategy for most companies. Data, analytics, and AI/ML techniques are thus becoming key drivers in customizing customer experience across channels, content, and behavioural preferences.</p>
                                                
                                                <p>Considering the important of the Subject, ASSOCHAM National Council on Branding &amp; Marketing&nbsp;is organising a webinar on&nbsp;<strong>&ldquo;Managing Customer Engagement and Loyalty through Artificial Intelligence/ Machine learning (AI/ ML)</strong>&rdquo; on&nbsp;<strong>26<sup>th</sup>&nbsp;October 2021 at 3:00pm</strong>. The webinar will highlight the role of AI/ML in improvement of customer experience and customer engagement.</p>
                                                
                                                <p><strong>Topics to be covered:</strong></p>
                                                <ul>
                                                <li>Role of having unified of data at Customer Level</li>
                                                <li>Use of AI/ML to microsegment and pick right audience for campaign</li>
                                                <li>Use of predictive analytics to hyper-personalize customer journey to drive engagement</li>
                                                <li>Measurement if omnichannel value impact and responsiveness through ML attribution models to optimize spends</li>
                                                </ul>
                                                
                                                <p><strong><u>Speaker Profile:</u></strong></p>
                                                
                                                <p><strong>Ms. Surbhi Garg,&nbsp;Business Engagement Lead &ndash; Consumer and Commercial Analytics,&nbsp;Dr. Reddy&rsquo;s Laboratories Ltd.</strong></p>
                                                
                                                <p>She is associated with Dr Reddy`s as an&nbsp;<strong>Analytics and Data Science leader</strong>. Here, she is responsible for envisaging innovative use cases and implementing strategic solutions that utilize advanced analytics, ML, and technologies to solve real-world business problems in commercial analytics space to drive incremental revenue and value for branded markets like Russia, South Africa, Brazil, China etc.</p>
                                                
                                                <p>Being AI/ML partitioner, she has gained almost 14 years of experience including&nbsp;<strong>8 years with Mu Sigma in the US</strong>&nbsp;in strategic business research and planning, commercial marketing and sales analytics, and decision sciences.</p>
                                                